Online Market Segments
by Scott F. Geld
http://www.MarketingBlaster.com

The fact is that people like to do business in different
ways. There will always be a segment of the population
that prefers to walk into a store and make a purchase
rather than shop online. However, buying products and
services online is taking off. No longer is it just a
curiosity, but shopping online is becoming mainstream. As
consumers spend more time online, wise marketers are
spending more of their advertising budget online. They
understand and know who their audience is. Three distinct
market groups are emerging: buyers, consumers and
surfers. Here's an overview of these groups:

Buyers

Buyers are business professionals who may be executives,
engineers, managers, researchers, in fact anyone who
spends most of their working day online. This lucrative
market segment does not get the attention it deserves.
Often these people are responsible for making purchasing
decisions that require sourcing supplies, materials and
services all under very tight time pressures. What a
perfect target for online advertising! Make sure you don't
discount these very influential buyers.

Consumers

This category includes the home computer user who
routinely checks out commercial online services. This
group is a gold mine. They're already receptive to making
purchases over the Internet. Marketers only have to make
the online shopping experience easier and this market is
hooked. No longer will consumers be heading out to the
mall for goods and services, they'll be shopping online in
droves and loving it.

Surfers

Surfers are the online fun seekers. They use online
technology as a form of recreation, to play games, get
music and expand their knowledge. They are typically
younger and fickle. And these people have short attention
spans. They move all over in cyberspace. If something
catches their attention, they stick around. If a little
bit of boredom sets in, they're off again and surfing
elsewhere. This is the most challenging group to market
to, but one with a huge potential. Surfers are an
impulsive bunch. If a product catches their eye, they'll
buy online with no second thoughts. It's a bit like
positioning the candy at the check out counter in the
supermarket...you have a captive audience who finds it
hard to resist temptation.

When planning your advertising strategy consider the three
market segments. They are all different, but each one
deserves attention. Your bottom line depends on it!

Scott F. Geld is the Director of Marketing for
MarketingBlaster.com, a company providing targeted traffic
and direct links starting at just $5:
http://www.MarketingBlaster.com

Search Engine Optimization
by Scott F. Geld
http://www.MarketingBlaster.com

Search engines match the words or phrases used in a
search request with those used in Website text. You want
to make sure that your Website is optimized to come up
high on the returned search list when potential customers
are looking for products or services that your company
offers. That means that copy on your Website must be rich
in keywords or keyword phrases.

Keywords

So what is a keyword? Keywords are those words (or
phrases) that most people use to search the Web for a
particular product or service, or information. For
example, if you want to find a place that fixes cars, you
might do a search on 'auto repairs'.

Better Keywords

When you choose keywords for your Web content, don't use
words that are too broad. For example, if you sell floor
cleaners for hardwood, you might be tempted to
use 'floors' as a keyword in your copy. People could be
searching for information about all kinds of topics
related to floors...tile floors, granite floors, carpeted
floors, unfinished floors and so on. But, you want to
attract visitors who are looking for information
specifically about 'hardwood floor cleaners'. To get
qualified visitors to your site, you have use keywords or
keyword phrases that will hone in on your business.

Relevant Keywords

Make sure that the keywords you use are relevant to the
page that they are on. There's no point in using words or
phrases that don't relate to the information on the page.
It doesn't make sense to use a keyword or phrase just
because it gives you an opportunity to be highly ranked.
Once your visitor gets to a page, the content should make
sense, or you loose credibility and they don't stick
around.

Traffic

But what kind of traffic do you want? The kind of traffic
you want at your Website, is traffic that stays. Just
because you have a large volume of traffic, doesn't mean
your Internet marketing efforts are going to pay off.
What's important is that you get 'targeted' traffic...
visitors that have found what they are looking. It's
better to have fewer visitors, but more targeted prospects
that are more likely to buy.

Target Keywords

Be sure to use keywords that accurately reflect your
business. You may end up with fewer visitors, but you will
have better qualified visitors and in the end that means
higher revenue.

Scott F. Geld is the Director of Marketing for
MarketingBlaster.com, a company providing targeted traffic
and direct links starting at just $5. For more info:
http://www.MarketingBlaster.com

Newsletter Content and Newsletter Promotion
by Scott F. Geld
http://www.MarketingBlaster.com

How do you decide what to put in your newsletter?

First and foremost, your target audience should be the
determining factor. Next, the content of your newsletter
should be newsworthy and appropriate in terms of timing.
If there's a hot new product just out, or a medical
breakthrough that may affect your audience, include these
types of stories. Try and make your content informational,
rather than a 'hard sell' of your wares. Remember you are
distributing a newsletter not an advertisement.

Where do you get the material for your newsletter?

If you write the newsletter yourself keep abreast of news
within your industry. This should provide lots of
editorial possibilities.

Do some research about the products or services you sell.
Readers love 'how to' pieces.

You can interview industry experts, customers and other
knowledgeable people and then report useful information to
your audience.

Encourage submissions from other writers.

When you start publishing a newsletter, submit it to Ezine
directories. Many of these directories ask you if you
accept newsletter content. If you answer yes, other
writers can submit their articles and you can use them in
your newsletter. Some sites you can submit your newsletter
to are Ezine-Universe.com, BestEzines.com,
EzineMarketing.com.

Read other newsletters and Ezines that target the same or
similar markets. When you spot an article that you'd like
to use, contact the newsletter editor and request
permission to reprint the piece. Most editors appreciate
knowing that others are reading their publications. It's
considered good etiquette to provide the writer/editor
with a copy of the newsletter their article appears in.
Ask to be added to their mailing list. You may find other
appropriate articles in future issues.

Some Web sites offer articles as newsletter content. Check
out Marketing-Seek.com, EzineArticles.com, WebSource's
Article Announce and AuthorConnection.com.

Other content ideas to include in a newsletter are:

Testimonials

Profiles of your clients or contacts,

Book Reviews

A calendar of Industry events

Helpful links to other Web sites

Educational resources such as training course

You will find that some ideas for your newsletter will
arrive in your inbox. Create a folder in your email
program for newsletter content. Then when you are ready to
put a newsletter together, you can check your folder for
material.

As you surf the net, add to your Favourites list anything
that might be suitable for future newsletter content.

It's OK to do some obvious advertising in your newsletter,
but remember you don't want to turn your readers off...so
don't overdo it.

For a newsletter to be effective, it must be sent
regularly to your readers. It is a form of promotion after
all, and must be repeated to be remembered.

Scott F. Geld is the Director of Marketing for
MarketingBlaster.com, a company providing targeted traffic
and direct links starting at just $5. For more info:
http://www.MarketingBlaster.com

A Great Internet Marketing Tool
by Scott F. Geld
http://www.MarketingBlaster.com

One of the tools that smart Internet marketers use to
attract new business is a newsletter. A newsletter keeps
clients and potential clients informed about products,
events and services that relate to your business, and it
always keeps your name front and center. It shows readers
that you are a good source if information that they can
count on.

If you think about it, you also probably subscribe to a
number of newsletters on various subjects that interest
you. When you are in the market for a product or service
that relates to your interests, where do you think of
going to get information? Yes, that's right, you think
about the newsletter that gives you all that great
information.

Newsletter Formats

News letters can be produced in a number of different
formats. Plain text emails, HTML emails and PDF formats
are the most economical, and then there is always the hard
copy print version.

Plain text Email is the most economical and it's easy to
format. The size of the file means it's manageable for
readers to open. However, you are limited to using text
only and you can't add graphics or do any thing fancy.

HTML Email can only be viewed online, it's economical to
produce and you can get a little fancier with it. The
reader can choose to read the either the plain text
version or the HTML version. If your reader chooses to
view the email as plain text, then your creativity won't
shine through.

HTML Web Pages allow for lots of graphics and text, and
the design possibilities endless. As with HTML Email, the
reader has to view the newsletter online. Another
advantage is that an HTML Web Page doesn't have to be sent
as an Email attachment. Cost is low too; really it's just
your time to develop the newsletter.

PDF format allows for endless design possibilities with
loads of space for content and graphics. You can get as
fancy as you like. However, in order to produce a PDF, you
need the full version of Adobe's Acrobat software. Anyone
who downloads Adobe's Reader (it's free from Adobe's Web
site) can view the newsletter. Readers can save the file
on their computer and read it when they want to.

Printed newsletters allow for complete design and content
creativity. However, print newsletters are costly to print
and mail.

The format you settle on to produce your newsletter in may
require you to do some experimenting. You may want to try
several different formats and get feedback from your
audience as to what suits their needs best. You'll also
need to factor in the time and costs involved.

If you want to produce a professional looking newsletter,
try using a software application to create newsletters,
for example, Microsoft Publisher. You can then convert it
to a PDF. If you have the full version of Adobe's Acrobat,
you can choose to distill it or print to file. Distilling
leaves the hyperlinks in place while printing it to file
requires that you go into the newsletter in Adobe and
re-insert the hyperlinks.

If you do not have the full version of Adobe to accomplish
this, you can choose to use one of the many PDF printer
drivers that are on the market today, such as EasyPDF,
PDFZone, and Win2PDF.

Scott F. Geld is the Director of Marketing for
MarketingBlaster.com, a company providing targeted traffic
and direct links starting at just $5. For more info:
http://www.MarketingBlaster.com

Online Marketing Faux Pas
by Scott F. Geld
http://www.MarketingBlaster.com

You are aware that it is important to market your
online business and search for creative ways to do so,
but you must also guard against using tactics that are
not effective and that may hurt your business. Here are
some tactics that you should NEVER use:

Mass Emailings

You may have been encouraged to buy and use Email lists
with tons of addresses for an Email campaign. This offer
probably came to you via an Email you didn't sign up for.
Don't be tempted to buy unsolicited Email lists, even if
the seller tells you that the names on the list are
targeted towards your business offerings. Sending unwanted
Email to people who have not indicated a desire to receive
information from you is considered "spamming". It's
annoying and intrusive, and usually sends the receiver
running in the other direction whether they have an
interest in your products and services or not. The bottom
line is that you risk losing potential customers and
damaging your reputation.

Email campaigns are an effective way to bring in new
business, but only if they are targeted to 'qualified'
prospects. Send your advertising only to those people who
signed up to your mailing list.

Using Search Engine Software

Some software applications work very well to submit your
Web site for a listing in the search engines. But,
unfortunately a lot of these programs are not effective.
Often you'll find that the software submits your Web site
to irrelevant listing engines. Worse than that, some of
these software applications cause your site to be banned
from the popular search engines (just the ones you want to
be listed with), because of multiple attempts and
incorrect submissions.

A better way to get listed with the search engines and
directories is to go to the site, read all the submission
guidelines, and then submit your site individually to each
search engine. Yes, it takes longer, but in the long run
it is less expensive and more effective. The extra time is
well spent.

Irrelevant Postings

You can attract visitors to your site by posting to
relevant forums and message boards; however, if you just
haphazardly post messages to every bulletin board, forum
or discussion room you find, you will quickly upset the
memberships. Your messages should be relevant to the type
of products or services you promote, and they should be
the type of messages that are permitted in the forum. For
example, if you sell fine china, posting to a forum about
gardening is a real stretch. You'll alienate a lot of
people and you won't sell a thing.

Like traditional marketing strategies, good Internet
marketers know that only tried and true methods really
work. Make sure that the messages you send about your
business are welcomed by the receiver. To do otherwise is
a waste of your time.

Scott F. Geld is the Director of Marketing for
MarketingBlaster.com, a company providing targeted traffic
and direct links starting at just $5. For more info:
http://www.MarketingBlaster.com

Autoresponder Magic
by Scott F. Geld
http://www.MarketingBlaster.com

What is an autoresponder? Autoresponders are programs
that automatically respond to an Email with 'pre-canned'
message. For example, if you respond to an invitation to
sign up for a newsletter by sending a blank Email to a
certain address, it is likely being directed to the Email
address of an autoresponder. An Email response is fired
back and you'll see it your inbox within seconds.
Autoresponders are in effect, Emails on demand and that
means that your information is available around the clock
all year long.

Automating your Internet marketing business using this
tool can dramatically improve your sales without any work
on your part. In fact, an autoresponder can process in
excess of 50,000 requests every day!

The most common uses for autoresponders are sales letter,
email gathering and customer support.

Sales Letters

Using an autoresponder is an effective way to distribute a
sales letter. For example, if you post to newsgroups
and/or forums you can offer information about your
business or perhaps a report. People indicate interest by
responding with a blank email to the address you specify.
The autoresponder sends back the information requested,
and along with it your sales letter is included. How easy
is that for free advertising?

Customer Support

If your business includes a customer support group, and
you receive a lot of support questions that are very
similar, you can create an autoresponder that includes
a 'Frequently Asked Question" (FAQ) list that answers the
most common questions asked about your products or
services. Autoresponders also allow you to set up
predefined answers to specific questions. By using an
autoresponder in this way, you can significantly reduce
your customer service load. Imagine if you were an
Internet host provider and people wanted information on
setting up their Email service. You can provide all or
most of this information in an automated Email message.
You require fewer 'live bodies' to man your support desk,
and your customer can print out the instructions for ease
of reference...definitely a win-win situation.

But the best thing about autoresponders is that they
record the Email addresses of every contact who requests
information from you. You can retrieve the addresses from
the autoresponder log and use them to follow up with
prospects. In this way you are creating a 'qualified
prospect' list. You can even set up an autoresponder to
Email messages at predetermined intervals. For example,
during a holiday season you can send an Autoresponse Email
with good wishes and a promotion for a seasonal product.
Or, you might want to tell a customer that their
subscription has expired. There are hundreds of reasons to
use an autoresponder. They are an effective marketing tool
that any business can benefit by.

Scott F. Geld is the Director of Marketing for
MarketingBlaster.com, a company providing targeted traffic
and direct links starting at just $5. For more info:
http://www.MarketingBlaster.com

Research Your Market
by Scott F. Geld
http://www.MarketingBlaster.com

Like traditional forms of marketing, to market your
online business, you need to assess its potential. It
doesn't have to cost a lot, nor does it have to be a
complex process. It might be using a focus group, which is
simply getting a survey of opinions about your product or
service offerings from a cross section of your consumers.
You can conduct such a survey either by mail or by
telephone.

Using the telephone can be more challenging because some
people feel that this is an intrusion on their privacy and
they may not be willing to respond. By mail, the recipient
can choose to answer your survey questions at their
convenience. Providing a prepaid postage envelope further
encourages the respondent to mail in their survey. Some
savvy marketers offer an incentive of some kind for
returning the survey.

Other techniques include analyzing demographics, such as
age, sex, income level, educational level, population
growth and so on. You can get groups of people together
and use brainstorming techniques to determine market
potential, or you can conduct one-to-one interviews with
qualified prospects in your market.

No matter what methods you use, your purpose should be to
gather enough data to determine who your customers are.
You need to be able to identify their needs and
expectation. Then you can decide if there is a demand for
your product or service. If you are satisfied that a
demand exists, you will want to find out what competition
you have out there. Market research should provide answers
to the following questions:

Who are your potential customers?

Why do they need your product or service?

Where are they located...city or country?

Do your target customers have the buying power to purchase
your product or service?

How much are people willing to pay for your products?

Can you offer competitive pricing?

What about quality? Is your quality as good as or better
than the competition?

Yes, market research can be costly and time consuming.
Your questions can build in bias that may distort your
results. However, the advantages outweigh the
disadvantages. If you aren't getting the results you
expect or want, then perhaps you must consider that your
business idea is off base. Perhaps there isn't a market
for your product or service. But, don't be discouraged. Go
back and modify your original plan.

The benefits of market research include:

Determining who you customers are

Finding out what they want

Determining how to reach your potential customers

Determining which is the best way to communicate with your
potential customers

Assessing different marketing strategies

Using market research strategies is a means to finding out
how viable your business idea is and if there is a market
for it. It focuses and organizes marketing information so
that you can reduce your business risks and identify
opportunities for profit making. With good market research
data you are in a better position to make sound business
decisions.

Scott F. Geld is the Director of Marketing for
MarketingBlaster.com, a company providing targeted traffic
and direct links starting at just $5. For more info:
http://www.MarketingBlaster.com

Writing Ebooks
by Scott F. Geld
http://www.MarketingBlaster.com

Books are about sharing our knowledge and our experiences.

They articulate feelings and information for people who do not have these kinds of communication skills. If you can think, you can hear your voice. If you can hear your voice, you can write. Writing is a simple extension of your mind to your fingers.

Do this exercise:

Open a blank page in your word processing program. Let your fingers hover just above the keys of your keyboard and close your eyes. Now clear you mind and let it fill with silence. Into that silence, let your thoughts begin to focus on what you instinctively know you can do well.
Things you excel at. As each thought rises, type it.
Baking, stained glass, gardening, restoring classic cars~ write until the well runs dry.

Now open your eyes. Like magic, before your eyes, here is a list of topics for potential ebooks!

There is no price that can be placed on your unique knowledge and experience. The trick is to draw from the well of that knowledge and use it to create an ebook.

Internet businesses are hungry for information about how to turn their websites into profit-making machines.
Whenever an entrepreneur first starts a business, he or she lacks the patina of experience that comes from many years of working in the trenches. If your ebook can help rocket them forward in time by providing them with your invaluable business know-how, you've got a topic for a beneficial and successful ebook.

Ebooks are one of the most powerful marketing tools available in the world today. They can be sent out as attachments in emails, offered for free or for a fee on your website, or sent out on discs through the mail. They can be marketed by your affiliates through links on their sites and in your ebook. You can offer your ebook through an autoresponder, thereby capturing email addresses and building a list of potential customers. Or you can use your ebook to build an opt-in email list ~ by sending email only to people who want it, you differentiate your messages from spam and increase the value of your list.

The ebook format is one of the most versatile on the Internet. You can use it to create brochures, newsletters, courses offering advice and information about your goods or services, training tools ~ all for a profit. Using ebooks correctly and with business savvy will direct quality traffic to your website and generate potential sales. Ebooks can educate your visitors about your products or services, and teach them about new procedures or techniques. You can use free ebooks to reward visitors for filling out a customer survey, which in turn gives you invaluable insight into customer motivation and habits.
Giving away your ebooks for free helps to build solid business relationships and keep your customers coming back to your website. Ebooks will help build your reputation as an expert in your field and make your business a known commodity.

If you want to write about Internet Marketing, you will find a mountain of ebooks about this subject. You must go through them and locate what is missing. You can market ANYTHING on the Internet. What about a book about marketing a business that trains bloodhounds as search and rescue dogs? Or a book about marketing a business that grows organic herbs and mushrooms? Figure out what you're passions are and then turn them into ebooks!

Ebooks are a road to personal fulfillment and financial success. They are fairly simple to produce and the cost is minimal. Your ebook not only has the potential to create profits, but it may very well transform you into a celebrity. In turn, your value increases along with your profits. Like a tree lush with leaves, your ebook will fly across cyberspace, shedding its seeds of knowledge. And those seed will bear the fruit of new clients and opportunities for many years to come.

Scott F. Geld is the Director of Marketing for MarketingBlaster.com, a company providing targeted traffic and direct links starting at just $5. For more info:
http://www.MarketingBlaster.com

Ten Hypnotic Sentences To Increase Your Sales by Scott F. Geld http://www.MarketingBlaster.com

Tell your readers what they are probably thinking, feeling or doing as they read. This strategy will trigger their own subconscious mind to bring out these feelings or actions.

You can add these sentences into any ad copy. You may have to change one or two words so it relates more to the product or service you're selling.

1. As you keep reading this ad copy, you are feeling more and more compelled to experience all the benefits of our product.

2. The more you understand just how valuable our product could be to your life, the less you think about delaying this important purchase.

3. After you read this short ad you will feel like your problems are almost completely solved, all you will have to do is order.

4. As you're skimming through this, you're beginning to think you have nothing to lose and everything to gain by trying out our product.

5. As you're scanning over this ad copy, you are beginning to imagine using our product and enjoying all the benefits it brings.

6. The more you keep reading our ad the more you feel it would be a waste to let this opportunity slip by.

7. The more you review our ad the more you begin to find yourself getting very excited about our product and starting to feel the urge to buy now.

8. You don't know it yet but, at the conclusion of this ad, you will feel driven to order and experience all the benefits of our product.

9. You don't realize it yet but, in a few short minutes you'll realize that you can't put off this vital purchase and then you'll be yanking out your credit card.

10. As every word you read travels from this ad to your brain, you start to understand just how much our product could benefit your life.

Scott F. Geld is the Director of Marketing for MarketingBlaster.com, a company providing targeted traffic starting at just 10 cents per visitor and links starting at just $10 per month. For more information, please
visit: http://www.MarketingBlaster.com

Scott F. Geld


Do you participate in forums, message boards, newsgroups or e-mail discussion lists? People will usually read the subject line before they read your ad or message, so it's important they get noticed.
Below are ten simple, but powerful tips to get your ads or messages noticed.

1. Use extra white space creatively in your subject line. You can add extra blank spaces between your words or letters.

2. Combine capital letters with lower case letters.
Use all capital letters in every other word or use a capital letter between every other lower case letter.

3. Add text symbols in your subject line. You could use them between words and letters. Start and end your subject with a text symbol. ( *, $, >,{,] )

4. Begin your subject line with the word "STOP!".
People have been trained their whole life to stop what they are doing when they see that word.

5. Ask people a question in your subject line. We all went to school and were repetitively branded to answer questions.

6. Use the word "FREE" in your subject line. Your offer should be attractive to your target audience.
It could be free information, software, trials, etc.

7. Begin your subject line with an "online smile ".
People use smiles offline to gain people's attention and to win their trust, why not use them online too.

8. Don't use unbelievable claims in your subject line.
People have or know some who has been ripped off and trained themselves to ignore those claims.

9. Don't use all capital letters in your subject line.
It is hard to read, looks unprofessional, and on the internet it's considered a symbol for shouting.

10. Test different subject lines to see which ones draws the most traffic to your web site. Also, read the FAQ before posting a message or ad anywhere.

Scott F. Geld is the Director of Marketing for MarketingBlaster.com, a company providing targeted traffic that repeatedly beats the "big guys" in for conversion rate and ROI. For more information, please visit:
http://www.MarketingBlaster.com

Ten Great Ways To Keep Your Sales Soaring by Scott F. Geld

1. Maximize the effectiveness of your banner ads.
Don't just use the same ad on every banner, use a variety to attract the greatest number of clickers.

2. Make your web site load much faster by cutting down on banner ads and start using more buttons.
Button ads are also smaller and take up less space.

3. Offer free advertising space to well known and respected companies on your web site. Sometimes people link their business credibility to yours.

4. People have been taught all their life to respect people in authority. Tell your visitors that you are the president or CEO of your business.

5. Offer people a free telephone consultation before they order your product. When they get to know you personally, it could convert to more sales.

6. Test the "bill me later option" on your web site.
Most people are honest and will pay you. It is a powerful little niche and could increase your sales.

7. Find a charity your target audience would likely support. Tell people on your ad copy that you will give a percentage of the profits to that charity.

8. Hold a "buy the most wins contest" on your web site. Tell people each monthly winner will get their entire purchase refunded.

9. Attract visitors to your web site by offering them a free course. You could package the course on a follow-up autoresponder and send lessons daily.

10. Interview people related to your industry and get their legal permission to convert it to an article.
Promote your web site by submitting it to ezines.

Scott F. Geld is the Director of Marketing for MarketingBlaster.com, a company providing targeted traffic and direct text links. For more info, please
visit http://www.MarketingBlaster.com

Ten Reasons People Don't Visit Your Web-site by Scott F. Geld http://www.MarketingBlaster.com

1. You don't offer free original content. It's important to give your visitors information they can't find any- where else. If you're the only source for a certain type of information, people will flock to your web site.

2. You don't offer free software. Most people like to find good deals on software for their computers. If the software is free, that is even better.

3. You don't offer a free contest or sweepstakes. It's a fact, people like to win things. If you can fulfill that need, people will stop by to visit.

4. You don't offer a free directory. Create a directory of web sites on a particular topic that is related to your target audience. People will visit because they will find what they're looking for, all in one place.

5. You don't offer a free e-zine. Most people love to get free information that they're interested in emailed to them on a regular basis. This saves them time and money.

6. You don't offer a free community. People like to have a place were they can have discussions with others on a particular subject. You could add a chat room or message board to your web site.

7. You don't offer a free affiliate program. One of people's basic needs to survive is money. When you offer them a free opportunity to make money they'll line up to visit your web site.

8. You don't offer a free online utility. When you offer a utility that can solve a problem, people will visit your web site. The utility could be a free autoresponder, e-mail account, search engine submission, etc.

9. You don't offer free current information. Supply news stories related to your web site. People want up-to-date news on the topics they are interested in.
They will also be interested in visiting your web site.

10. You don't offer free samples of your product or service. Have you ever been to a store and you jumped at the chance to get a free sample of food?
This same concept will also attract people to visit your web site.

Scott F. Geld is the Director of Marketing for MarketingBlaster.com, a company providing targeted traffic and direct links starting at just $20. For more information, please visit:
http://www.MarketingBlaster.com

by Scott F. Geld
http://www.MarketingBlaster.com

1. You could decrease or increase the length of your ad copy. There is no rule on how long your ad copy should be unless space is a consideration.
The ad should be long enough to sell your product.

2. You could add some sub headlines on your ad copy. Sub headlines act just like headlines; they grab the readers attention. They'll keep the readers interested as they continue to read your ad.

3. You could ask your reader questions through out the ad copy. They will answer the questions in their own head as they read your ad copy. The questions you ask should persuade the reader into buying.

4. You could highlight keywords through out your ad copy. The keywords should be attractive to your target audience. You could highlight them with color, underlines, italics, etc.

5. You could bullet or indent your benefits on your ad copy. Must people won't read a whole ad copy, so make your products benefits standout and you won't lose the sales from all the skimmers.

6. You could change the size of your text on your ad copy. You want to make your text large enough so it's not hard to read. You also want your headline and major points to be larger so they will standout.

7. You could raise or lower the price on your ad copy. A higher price could increase the perceived value of your product and a lower price could lesson your product's value.

8. You could add proof of results on your ad copy.
You should include testimonials, endorsements, and factual statistics to prove your product's claims.

9. You could add special offers on your ad copy.
It's usually easier to sell the offer than the product.
You could use discounts, free bonuses, volume sales, etc.

10. You could eliminate the hard-to-understand jargon on your ad copy. Unless your product calls for technical words, you want your ad to be read without people pulling out a dictionary.

Scott F. Geld is the Director of Marketing at Marketing Blaster, Inc., a firm dedicated to low-cost, super targeted traffic for small businesses operating on the Internet. For more information:
http://www.MarketingBlaster.com

Make Testimonials Believable!


1. PICTURES

Ask people if they would e-mail a picture with their testimonial. If they don't have one scanned you could have them send their picture by mail and you could scan it. This technique will give your testimonials more credibility.

2. ELECTRONIC SIGNATURES

Most online testimonials you see have text signatures.
You could have people mail their written signature, scan it, and upload it with their testimonial. People will feel the testimonial is more official.

3. ONLINE AUDIO

You could record people's testimonials with a mini tape recorder over the phone, on your answering machine, or voice mail. Then you could convert the recording into a online audio file and upload it to your web site.
You can find more information about converting audio recording's by typing "real audio" at a search engine.

4. POSTCARDS

Have people mail you their testimonial on a postcard, scan it and upload it to your web site. This will give people proof that the testimonial isn't fake because it will have a post mark on it.

5. PROFILES

Ask people to include a profile of themselves with their testimonial. You could just have them answer some questions like age, occupation, hobbies, favorite quote, etc. This will make your testimonials more entertaining to read.

6. HAND WRITTEN LETTERS

This is similar to the "electronic signature" tip. Scan and upload the entire written testimonial or letter to your web site. This will give your testimonials a feel of realism.

7. RECORDINGS

You could record peoples testimonials over the phone with a mini tape recorder. Then, take the recording and record it to an answering machine or voice mail system. Under each one, include a phone number they can call to hear the actual testimonial.

8. E-MAIL MESSAGES

When you get e-mail testimonials, publish the entire e-mail message instead of just the contents. It will be more believable because it will include the date, time, subject, who it's from and who it's to.

9. CONTACT INFORMATION

When you get testimonials from people, ask them if you could include their contact information under the testimonial. This will allow potential customers to ask your current customers questions about your product or service before they buy. Usually, they will trust them more than you.

10. ONLINE VIDEO

If some of the people who give you testimonials have a camcorder, ask them to record their testimonial on video and send it to you. Then you could convert the video to an online video file and upload it to your site.
You can find more information about converting audio recording's by typing "real video" at a search engine.

Scott F. Geld is the Director of Marketing for MarketingBlaster.com, a company providing targeted traffic and direct links. For more information, please visit:
http://www.MarketingBlaster.com

Ten Radical Methods To Jumpstart Your Sales by Scott F. Geld http://www.MarketingBlaster.com

1. Promote your website with animated banner ads that cause people to act. Your goal is to must capture people's interest so they will click the banner.

2. Insert popup windows or notices about your company to your website. They will appeal to them because they will attract them.

3. Purchase publications and join associations related to doing business on the Web. Research and study all the current ideas about promoting a website.

4. Examine all of your marketing techniques. Focus on those that are successful and eliminate the unsuccessful ones. Don't misuse your waste your precious time.

5. Get the most return from every visitor to your website.
Ask them to subscribe to your e-zine, participate on your message board, bookmark your site, etc.

6. Apply text links if the banner advertisements are not drawing customers. People tend to notice text link just as much as banner ads.

7. Exchange text with other publishers of online publications or websites. This is a tremendous and efficient way to put your links on other websites.

8. Always maintain reserves of your merchandise. Having to place a backorder may result in the customer canceling the order.

9. Position text on your website so people can browse through it without difficulty. The majority of people are short on time so present information in lists, make your advice brief, and provide articles that are concise.

10. Place a forum or chat area to your website. If people benefit from it, they will visit your website to take part in it on a consistent basis.

Scott F. Geld is the Director of Marketing for MarketingBlaster.com, a company selling super-targeted traffic and direct links:
http://www.MarketingBlaster.com

10 Killer Ways To Multiply Your Sales

1. After you make the sale, follow-up with the customer by sending them an e-mail thanking them for their purchase. Be sure to include ads for your products within the e-mail.
Follow-up with the customer every other month.

2. You could upsell to your customers. When they're at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order.

3. Generate additional sales by offering to rebate the full purchase price of a customer's order if they refer four customers to your website.

4. Once you secure the sale, provide your customer the opportunity to make commissions by selling your product through an affiliate program. This will increase the sale.

5. Offer customers the option to buy reprints/reproductions of your products. You can accomplish this by using an ad with an existing product. This enables you to makes sales from reproduction rights and from the sale of your product.

6. Package your products with products of other businesses. The ads you include about your other products will have the other businesses helping your to increase your sales.

7. When you ship out or deliver your product, include a coupon for other related products you sell in the package. This will attract them to buy more products from you.

8. Send your customers a catalog of add-on products for the original product they purchased. This could be upgrades, special services, attachments, etc. If they enjoy your product they will buy the extra add-ons.

9. Offer personalized gift certificates for your products as a payment method. You will win a sale and the potential to win more sales from the customer.

10. Send complimentary products with customer orders.
These items should display your business ads so that customers will want to place an order.

Scott F. Geld can be reached for comment on this article at MarketingBlaster.com, a company specializing in super-targeted Pay-Per-Click traffic. For more info:
http://www.MarketingBlaster.com

10 Great Ways to Ignite Sales

1. Partner with someone who has your same business goals.
The partnership should allow sharing of leads, marketing information, sell package deals and other beneficial information.

2. Make a name for yourself and business. One way to accomplish this is to write articles and offer online publications and websites republication rights.

3. Auction your products on your website according to your website's general theme. This type of sales technique will appeal to auctioneers and bidders.

4. Schedule time during the day or week for fresh thinking.
The ideas you conjure up during this time will serve your business well.

5. Mimic the behavior of successful business people. I'm not recommending that you follow what they do exactly, but do some of the things that have made them successful.

6. Don't be afraid to take chances that have the potential to enhance your business.

7. Include emotional words in your advertisements.
Use ones like love, security, relief, freedom, happy, satisfaction, fun, etc.

8. Ask people online to review your web site. You can use the comments you get to improve your web site or you may turn the reviewer into a customer.

9. Lessen your employee costs by outsourcing administrative, marketing, and financial services.

10. Bundle a product with a related service to obtain more sales. For example, give customers the opportunity to purchase an hour of consulting along with a book.

The author, Scott F. Geld can be reached for questions about this article at MarketingBlaster.com. His company specializes in providing super-targeted Pay-Per-Click traffic. For more info:
http://www.MarketingBlaster.com

Scott F. Geld
10 Fantastic Ways to Obtain More Orders

1. Add a directory of free books on a particular subject to your website. People who visit your website to read the free e-books will also see your product ads.

2. Turn part of your web site into a members only web site. Instead of charging for access, use it as a free bonus for one of your products.

3. Limit an area of your website to free classifieds. You can then exchange banner ads with other websites that have similar areas on their website.

4. Produce two variations of your e-zine for which people can select to view: one with ads and one without ads.
Using this methods will lure the people who detest ads to subscribe to your e-zine.

5. Only offer your e-zine on your website. Invite people to subscribe to an e-mail notification to remind them when you place a new issue on your website. You could experience more visitors and orders.

6. Within your product package, provide the opportunity for people to purchase ad space. Offer inserts, flyers, brochures, booklets, and digital ads for electronic products.

7. Offer daily or weekly visitor bonuses. This will increase your repeat traffic and sales because your visitors will visit regularly to get the visitor bonuses.

8. Provide free downloads of e-books and software to your visitors in exchange for referrals.

9. Build up the number of people that join your free affiliate program quickly by temporally offering your product for free to the people that sign up.

10. Make a deal with e-zine publishers offering them the opportunity to become a member of your affiliate program to earn commissions on your ads while they give you ads on a complimentary or discount basis.

The author, Scott F. Geld can be reached for questions about this article at MarketingBlaster.com. His company specializes in providing highly targeted Pay-Per-Click contextual advertising. Please visit:
http://www.MarketingBlaster.com

1. You'll make a good name for your website, business, and yourself when you submit articles to online magazines.
Include your contact information when submitting the articles.

2. You will become known as an expert on the topics you write about. This will give you and your business extra credibility which will help you compete against your competition.

3. Your article might also be placed on the publisher's home page. If they publish each issue on their home page this will give you some extra exposure.

4. You might get extra exposure if the e-zine publisher archives their e-zine on their site. People might want to read the back issues before they make the decision to subscribe.

5. You will acquire complimentary advertising. You can use the money you save to advertise your business using other methods. You could, for example, buy ad space in e-zines that don't accept your article submissions.

6. You can gain more earnings from people interested in employing you to provide other writing services such as books, or seminars.

7. You could give e-zine publishers permission to place your articles in their complimentary e-books. Because people often pass these books to other people they know, your ads could be broadcasted throughout the Internet.

8. You will get your article published all over the web when you submit it to an e-zine publisher that has a free content directory on their web site. They'll allow their visitors to republish your article.

9. People will have more confidence in you. If they read your article and have a favorable opinion about it, they are more likely to purchase your product or service. You can then realize more money.

10. The e-zine may guarantee your article placement in their magazine. You could approve the publishing of one of their articles in your e-zine as long as they run of your articles in their e-zine. This will benefit both of you.

Scott F. Geld is the VP of Marketing for Marketing Blaster, Inc. He can be reached for comments about this article at MarketingBlaster.com. He specializes in providing highly targeted traffic on a "per click" basis.
For more information, his site is:
http://www.MarketingBlaster.com

10 Compelling Ways to Stimulate Sales


1. Register to win a website award. The website may publish your contact information and a link to your website if you win.

2. Join online business associations or clubs. If you join, they will usually list all their members on their web site. It will give your business extra exposure.

3. Use an infectious marketing strategy that is basic.
Write or commission a writer to prepare a report that includes your ad. Authorize people to republish the report for free.

4. Improve your business by promoting customer feedback. Tell them you want their honest opinions about your business, good or bad.

5. Organize the container that holds your product in an attractive manner. Use a design that entices your prospects.

6. Compare your product's guarantee to your main competitors. Find a niche were your can design your guarantee to be more powerful.

7. Try not to assume your audience understands everything in your ad copy. If you have words they may not know the meaning to, define them.

8. Associate your business with other companies that conduct business online. This will allow you to swap advertisements or Web links, and make deals that benefit both companies.

9. Design your web site to be a valuable resource for people. Include original content, links to other interesting web sites, ebooks, software, etc.

10. Compete with the highly branded businesses by practicing good customers service, strong product quality and speedy service.

The author, Scott F. Geld is the V.P of Marketing Marketing
Blaster. Feel free to write him with any comments or questions about this article here:
http://www.MarketingBlaster.com/contact.html

Ten Ways To Entice People To Visit Your Website

1. Permit people to subscribe to your e-zine free of charge. Since e-zines are common offerings, it's critical that you include an additional benefit with the complimentary subscription. You could provide a free gift or publicity for those who subscribe.

2. Include complimentary information on your website.
Visitors will be more attracted to your website if the information you provide is unique and current. You could also provide people the opportunity to republish your information on their website or within their online publication.

3. Offer a free online directory. The directory could be full of interesting ebooks, e-zines, web sites etc. If people find your directory to be a valuable resource they will visit it over and over.

4. Provide visitors to you website with a complimentary e-book. You could also add your business ad in the e-book and permit other people to provide it on a complimentary basis. If you would rather not write the e-book yourself, you could request authorization from other writers to use their writing.

5. Offer online lessons and educational events. They could be presented in a virtual setting. The thought of receiving up-to-date information will certainly lure people to your website. People will consider you specialist on the subject matter.

6. Provide visitors to your website a complimentary admission to contests and sweepstakes you offer. You could offer awards that your visitors will consider advantageous.
A majority of the people who sign up will return to your website to see if they won.

7. Allow visitors to your website to copy complimentary programs. These programs could be freeware, shareware, or demos. You could dedicate a section of your website to a complimentary software index. If you own copyrights to the program, place your ad inside and allow others to offer it for free.

8. Provide complimentary assistance or tools on your website. These could include search engine submission and advertising copy editing. The items you provide should be beneficial to the market you target.

9. Offer complimentary consulting services to your website visitors. You could provide this service over the telephone are through e-mail. This will appeal to people because consulting fees are generally expensive.

10. Give your visitors a free membership to your online club. People want to belong to something, why not your online club. You could also give away a free e-zine for club members only.

The author, Scott F. Geld is the V.P of Marketing Marketing
Blaster. Feel free to write him with any comments or questions about this article here:
http://www.MarketingBlaster.com/contact.html

Scott F. Geld

10 Fiery Techniques To Jumpstart Your Sales

1. Design your web site to be a targeted resource
center. Choose one subject and build on it. You'll
gain repeat visitors that are interested in that topic.

2. Provide an item that is genuinely free of charge.
People will lose faith in you if when they visit your site
and they have to pay for the item They also will not buy
from you.

3. Add a chat room or message board to your website.
People want to interact with other people that have they
same interests as them.

4. Entice people to link to your web site by giving
them something free in return. This'll increase your
ranking in some search engines.

5. Activate your audience's sentiments in your ad copy.
For example, if you offer a publication featuring
information about gambling, explain to your audience what
they will feel after winning money.

6. Make sure your site looks good in all browsers. You
could be losing sales because it looks distorted in some
web browsers.

7. Increase your sales by e-mailing full page ads to
your e-zine subscribers. Remember to tell people
before they subscribe or they may consider it spam.

8. Ask people questions in your ad copy that make them
think about their problems. For example: Do you want to be
free of your debts?

9. Magnify the size of your prospects problem in
your ad; show how your product can solve it.
The bigger the problem, the more sales you'll have.

10. Invest a percentage of your profits right back
into your business. Spend it on marketing, product
improvement, customer service, advertising, etc.

Scott Geld serves as the V.P of Marketing for
Marketing
Blaster. Feel free to contact him with any feedback
or questions about this article or any marketing topic:
http://www.MarketingBlaster.com/contact.html

10 Awesome Ways To Make People Click

1. Use a subtle mental tactic on your banner ads. You could
state that people not to click on your banner ad. For
example "Don't Click Here If You Are The Perfect Size."

2. Make your banner ad words as attractive as
possible. Use words like ultimate, powerful, sizzling,
hot, etc. Your words should relate and highlight
your total offer.

3. Highlight the markdown price for a product in your
banner ad copy. This will get the attention of many people.
Try using various discounting methods, such as 5% off the
regular price, $5.00 off today only, or get one free when
you buy one.

4. Include positive statements from customers in your
banner ad. These statements are evidence that your offer is
legitimate and worth finding more about. Make sure the
statement from your customer is sufficient to give people a
good understanding of what you are offering.

5. Use a celebrity or well-known individual on your banner
ad to stand for your product, Internet site, or service.
People will select your banner because the opinion of these
people carries more weight than yours.

6. Use a strong guarantee on your banner ad. You
could include the guarantee as a headline for your
offer. It could read double or triple your money back
guarantee, lifetime your money back guarantee, etc.

7. Be explicit when you instruct people to select your
banner ad. Those people that are just learning how to use
the Internet may not be familiar with how you select a
banner ad. All you need to do is include the phrase "click
here" on your ad to enhance the number of click throughs
your receive.

8. You could market your product on a trial basis. This
will translate to people that they will not lose anything
if they click on your banner ad and sample your product or
service.

9. Affirm the chief gain of your goods, website or service
on your banner ad. It could be gains such as obtain more
income, drop pounds, boost vigor, accumulate wealth, etc.

10. You could announce a complimentary offer on your banner
ad. People adore acquiring items at no cost. The free gift
should communicate to your intended prospects. If the
giveaway is eye-catching to them they will click

10 Killer Ways To Keep Your Profits Rolling

1. Provide people with a complimentary online tool. When you provide a tool that can resolve a person's difficulty, people will certainly return to your website.

2. Offer a free affiliate/reseller program. When you offer people a free opportunity to make money they will line up to visit your web site.

3. Provide reports correlated to your website. People desire up-to-date reports on the subjects they are concerned about. You could also add new instructional editorials.

4. Provide your guests a community without charge. People are fond of having somewhere to converse with others on a specific subject.

5. Make people feel they protected when they pay money for your products. Make it clear to them you will trade their e-mail address, and that you will not disclose any of their individual information.

6. Provide complimentary versions of your merchandise. This will allow people to gain knowledge of your product and draw people to your Internet site.

7. Make your ad copy inviting. Your ad should show payoffs before the values. Incorporate assurance and personal recommendations in your ad.

8. Make sure people know to revisit your website. They typically do not buy on their initial visit. The additional visits they make, the bigger the likelihood they will make a purchase.

9. Let people know anything about your business history. They'll feel more comfortable if they know who they are buying from.

10. Present people several pay choices. Welcome payment by credit cards, check, money order, or any additional of computerized payment.

Scott F. Geld is
V.P. of Marketing for Marketing Blaster, Inc. To contact him for questions or comments about this article, go to:
http://www.MarketingBlaster.com

Scott F. Ged

10 Killer Ways To Jump Start Your Profits

1. Propose to write special editorial exclusives (that
refers to a single submission) for websites that receive a
lot of visitors to swap for connections to your website.

2. Create a positive online image. Tell your visitors
about fundraisers you have sponsored or that you
donate a part of your profits to charity.

3. Enhance your customer assistance program regularly.
Test new tools that enable you to correspond with your
customers over the Internet.

4. Solicit your customer's input regarding your product
offerings. Specifically, inquire about their preferences
for future products. This kind of input can increase your
sales.

5. Ensure your web host is profitable. If someone contacts
you to inform you that your website was inaccessible, your
web host might be the problem.

6. Provide a website that your visitors will consider
pleasant. Include uncomplicated Provide uncomplicated
navigation, high-quality information, low-powered images,
search facilities, etc.

7. Continue to modify or add free items to your website.
People will grow tired of seeing the people see the
identical free item in your advertisements.

8. Include a register to your website. When visitors give
you their website, send a confirmation e-mail to them
verifying you added their entry, and has been link has
been added and tell them again to come back to your
website.

9. Arrange your promotional information into a proposal.
Keep a record of all of your ideas for the future.

10. Trade links only with web sites that your target
audience or yourself would visit. They should offer
their visitors valuable content or freebies.

The author, Scott F. Geld is the Marketing V.P. for
Marketing
Blaster. Feel free to write him with any
questions or comments about this article at:
http://www.MarketingBlaster.com/contact.html

Event Marketing

Event marketing is becoming a popular form of subtle marketing techniques. Companies are using events as advertising tools to promote their products and services.
Events are a part of the marketing mix strategy for some companies. Events have become as popular as traditional tools of advertising and more and more companies are adopting these tools.

Event marketing provides a tangible experience for consumers by bringing them into a cohesive environment and consciously giving the people direct messages about the products and services. These campaigns are planned to bring people in close and direct contact with the products and it is targeted towards a smaller audience with a more focused, personal and customized message.
Another way by which brands are publicized is by making the customers try the products at trade shows, sport events and concerts.

By bringing products and services directly to delegates at major events, a company is increasing the chance of sales, and sales leads at the very least.
In a store, you might sell some products incidentally to people looking for something else. But at an event, where consumers can touch and try products, maybe even sample them, they are much more likely to buy.
This is because experiential marketing holds the key to securing the dollar from today's audience.

Events are also important tools to maintain relationship with old customers and pitch in to new prospective customers. The existing customers are often given free entry to such events, and probably given some incentive to attend the event. The presence of the old customers is beneficial for the company because they are likely to give testimonial about your products in the presence of other audience. And of course in any event the number of people attending the event is crucial and the existing customers even though may not buy still add to the number of people attending the event.

Event marketing is based on the premise that a customer is most likely to remember what he has experienced himself. Therefore, to achieve this, you need to make your demonstrations interactive so that people will remember them and indirectly your product, even after they have gone home. This is the most effective way of marketing.

Popularity of event marketing is increasing by the day and more companies are adopting it as a favored marketing tool that it is taken up as a specialist career profession. Courses are being offered at universities and colleges where candidates learn skills to host and execute events of all sizes and types. Because of this increasing popularity of event marketing, many companies and big businesses are employing professionals with formal education in the field.

Scott F. Geld is the Marketing Vice President for Marketing
Blaster, Inc. He is available for questions or comments about this article at:
http://www.MarketingBlaster.com

How Loyalty Programs Work

Loyalty programs are directed by the retailers towards the existing customers by building and maintaining positive relationship with them. It is a promotional strategy that has evolved recently. In this marketing strategy you are targeting the existing customers by just looking after them and pampering them.

Loyalty programs are customer recognition programs that aim to reward and give discounts to the customers for shopping with them repeatedly. These kinds of programs are run by airlines, retailers, and other traders.
Airlines have successfully run their frequent flyer program for years together. Even retailers in certain schemes reward their regular customers by issuing them with frequent buyer cards, where special discounts or free gifts are offered to the customers on their next purchase, or a discount is offered on purchase of a certain amount.

However you should not underestimate the workload that one to one relationship marketing presents especially as the program grows in size. The larger your company, the more customers you attract and the more rewards you need to give over the life of the loyalty program. This is not necessarily a bad thing but can take an enormous amount of resources so you need to prepared for it to grow and grow quickly. Also, you should consider having several levels of your loyalty programs, so that the customers who spend more, earn more rewards. There again, this is tricky to implement, so it helps to have a marketing agency and reliable technology and administration teams that can handle the logistics for you.

The loyalty programs can help you increase your profits, because in these programs your good customers who give you repeat orders of a certain amount only get the rewards and benefits. While running these loyalty programs, the other discounts are not given, especially to non- members. Also no funds or resources are wasted on other advertising or promotion material. On the whole less money is wasted and your profits increase when you run a loyalty program.

It is always good business sense to nurture and maintain your existing customers. Therefore spending some amount on this program will be a very sensible thing to do because one it is easier to nurture the existing customers than trying to find new customers. And two the existing customers are the ones who give referrals. So you have to take care of your existing customers for the health of your business.

The author, Scott F. Geld can be reached for questions about this article at MarketingBlaster.com. His company specializes in providing super-targeted Pay-Per-Click traffic. For more info:
Marketing
Blaster, Inc.

Search Engine Optimization
by Scott F. Geld
http://www.MarketingBlaster.com

Search engines match the words or phrases used in a search request with those used in Website text. You want to make sure that your Website is optimized to come up high on the returned search list when potential customers are looking for products or services that your company offers. That means that copy on your Website must be rich in keywords or keyword phrases.

Keywords

So what is a keyword? Keywords are those words (or
phrases) that most people use to search the Web for a particular product or service, or information. For example, if you want to find a place that fixes cars, you might do a search on 'auto repairs'.

Better Keywords

When you choose keywords for your Web content, don't use words that are too broad. For example, if you sell floor cleaners for hardwood, you might be tempted to use 'floors' as a keyword in your copy. People could be searching for information about all kinds of topics related to floors...tile floors, granite floors, carpeted floors, unfinished floors and so on. But, you want to attract visitors who are looking for information specifically about 'hardwood floor cleaners'. To get qualified visitors to your site, you have use keywords or keyword phrases that will hone in on your business.

Relevant Keywords

Make sure that the keywords you use are relevant to the page that they are on. There's no point in using words or phrases that don't relate to the information on the page.
It doesn't make sense to use a keyword or phrase just because it gives you an opportunity to be highly ranked.
Once your visitor gets to a page, the content should make sense, or you loose credibility and they don't stick around.

Traffic

But what kind of traffic do you want? The kind of traffic you want at your Website, is traffic that stays. Just because you have a large volume of traffic, doesn't mean your Internet marketing efforts are going to pay off.
What's important is that you get 'targeted' traffic...
visitors that have found what they are looking. It's better to have fewer visitors, but more targeted prospects that are more likely to buy.

Target Keywords

Be sure to use keywords that accurately reflect your business. You may end up with fewer visitors, but you will have better qualified visitors and in the end that means higher revenue.

Scott F. Geld is the Director of Marketing for MarketingBlaster.com, a company providing targeted traffic and direct links starting at just $5. For more info:
http://www.MarketingBlaster.com

Importance of Integrated Marketing

Integrated marketing is the way most of the smart and upcoming companies plan and execute their marketing strategies. Many companies are also adopting it afresh because it is not just a buzz word; it is a buzz word with meaning. Integrated Marketing entails the coming together of all the marketing related activities under one head. For example the marketing resources, responsibilities, and other marketing roles of the company work together to improve and deliver the company~s promotional, customer service and other marketing goals like increase in sales, retaining customers etc. Ultimately all the marketing activities are directed towards improving relations with the customers whether they are internal, external, existing or even potential customers.

There are various models of marketing followed by different companies. Some companies have separate departments for advertising, public relations, marketing and sales, this is a very old model, where energies of different departments work at separate levels and may not be using all the resources to their optimum. Another model is where your company has decentralized marketing activities, and each department handles its own marketing activities. In such a model the company is at a disadvantage because each department handling its own marketing means that certain costs and expenses are being repeated and incurred twice or thrice by different departments. The economies do not work well in this kind of model.

Integrated marketing works best when all departments work jointly towards a common aim. In such a scenario, you can be sure of success in achieving all your targets, be it business or marketing ones. It is very important to focus all your marketing energies and resources in one direction otherwise, you can be sure you have wasted them. Be very careful that your unit works well cohesively or your brand identity may get adversely affected.

In order to unify your message and keep your brand strong, you need to take advantage of integrated marketing. Why should you say one thing in your print ads, and tell the press something different? Or have sales people using one pitch, and your direct mail efforts using another? If you do this, your efforts will be scattered, your messages unclear, and your resources diminished on ineffective campaigns. If you are not already doing so, you should take steps to integrate your marketing activities as soon as possible.

Integrated marketing helps the company to project a unified message and image of the company, and help to keep a strong brand image. Different divisions handling there own marketing activities will lead to sales people giving out a different a marketing message and the corporate department giving out another message. This kind of a chaos will lead to scattered effort, unclear messages and ultimately ineffective marketing campaigns.
If this kind of situation is there in your company then you need to take corrective steps now - integrate the marketing activities of your company as soon as possible.

Scott Geld is the webmaster and operator of Marketing
Blaster which is a premier resource for marketing information. For questions go to http://www.MarketingBlaster.com

Positive Company Branding

If you want to establish your company~s position in the market place, then the company branding is one of the most important components of your marketing plan. A well branded company projects an image of professionalism and competence. A company~s branding package consists of identity, differentiation and reputation. The way people look up to your brand largely depends upon your brand efficiency, the way it is portrayed, recognized, respected and remembered in the community.

A brand is essentially a way of communicating a promise or an exchange between you and your customers. It is a way of you communicating to you customer who are you are what you promise to deliver to them.

These independent marketing consultants will help you decide on the right branding message that you should communicate to the community and the customer. They will also guide you in choosing the correct medium to get your message across to the customers. The marketing or branding message should communicate to the customers that your company/product is the most able and preferred resource available in the market.

Company branding makes it easy to build momentum in your advertising. When people know your company name, your logo, your products and your brand, it tends to stick in their minds. So when you run a commercial or a print ad, you don't have to work as hard at gaining visibility. You can just work on selling your products. Once people know what your company stands for, when they recognize your logo, they will immediately tie it to your products and services.

So, right from the very beginning, you have to work towards building a strong brand and creating brand awareness. If you have a strong brand presence, people will automatically be drawn to you when they are looking for that particular product. This is what every business aims to achieve - an automated customer.

Scott F. Geld
Basics of Marketing

If you have a company that offers a service or a product,
then you need to know about marketing. Marketing is going to
be one of the most important aspects of your business aside
from the actual product that you deliver. Marketing is the
way that people will know your company or business exists.
So you can see how important good marketing is.

To have successful marketing, you need to know what
marketing is. Marketing is how a business or company appeals
to their potential customers. An amazing product will go
unnoticed without some way of telling people it exists. It
some cases, the product sells itself and marketing is not as
hard. In other cases, you have to tell people why they want
your product. You have to convince them that they want it
and a good marketing technique will make them think they
want it NOW.

Marketing is an in-depth specialist subject; many people
study marketing for years to perfect their techniques. This
article deals with the absolute basics to get you started.

Being aware of your customers

To market anything successfully you need to understand your
potential buyers. If you can learn what motivates them you
can motivated them to buy your merchandise. You need to
work out what makes them tick, what catches their eye and
what makes them open their wallets.

To understand your customers you need to think about how
they think and how they function and what influences their
decision to purchase something. You need to think about what
they will think about your product. You need to think about
how they will feel about your product and what will inspire
them to buy your product.

Customers want to know what is special about your product
and why they should rush out to buy what you are selling.
A sense of urgency is crucial, as customers like to believe
that they need your product and they need it now! Of course
it is also important to make sure that you are selling to
the right people. Some products will only appeal to one
gender or age group; make sure that you focus your time and
energy on your target audience.

The key to successful promotion is never to lose sight of
the customers' needs, so that you can persuade them that
your merchandise is just what they require.

President Scott Geld is the Director of Marketing

Blaster, Inc.. one of the top information resources
on the subject of marketing available on line. For
continued marketing know-how contact:
http://www.MarketingBlaster.com/contact.html

Creating a Strategy

Marketing is a very important part of any business or corporation. You know that no matter how good your product is the marketing is going to determine how many people try your product and take interest in your product. So how do you choose the best marketing approach for you and your company? Well, first you need to form a proper marketing strategy.

Take time to really think about your approach. The start of a new venture is often a very busy time, but a few hours spent considering marketing will be well worth it in the end. Firstly, decide who you are targeting and what they are likely to want to see in your product or service.

The next stage is to prepare your sales pitch. What types of mass media will you be using, newspapers, radio or television? Are you going to send out mailshots, either traditional or email? Are you aiming at a specific group of prospective purchasers or do you plan to use a "scatter-gun"
approach?

When you have answered these questions then you can begin to form an approach to implement your marketing. The strategy is the foundation for the success of your marketing. It is the first step that you take to get your product out there.

Choosing Tactics

When defining a strategic marketing plan, you need to consider the tactics that you are going to employ.

A more common advertising strategy is to use people's emotions. This is often seen when advertising to larger groups through the television or newspapers. In many cases being emotional can be a lot more potent than simply listing facts in a logical manner.

Lastly, you might want to use a mix of the two approaches.
You can use an emotional approach to reel your customers in and then you can give them some facts and statistics to help convince them. This is a very good marketing strategy for any product or service that you provide.


Scott Geld is Chief Editor and writer of Marketing
Blaster, Inc.. a website dedicated to providing quality marketing info. For continued marketing know-how contact:
http://www.MarketingBlaster.com/contact.html

Putting pen to paper with a marketing strategy

You know that marketing is very important to your company. A marketing plan is a very good idea for you. You do not have to write a marketing plan to have success but it definitely helps. There are many things about a marketing plan that you can plan for before you begin. Writing the marketing plan gives you a paper vision for the plans for your business or company.

Marketing Plan Essentials

Certain basics must be incorporated into your marketing plan. They should include details of your product portfolio, competitors, current and potential new customers and any other issues that influence your organization.

Preparing your Tactics

The next step in writing your marketing plan is to plan your strategy. Your marketing strategy will give you a better idea of the big picture. It is a way for you to plan your marketing campaign and to get the best results. The marketing strategy can easily be worked into the marketing plan so that you have a good vision of everything you are planning to do.

Your strategic marketing plan should follow on from your review of the organization's current position. It should be used to focus on the overall strategy for developing the organization's marketing, without getting bogged down in minor details. This strategic plan should be an integral part of the overall marketing plan so that the direction that the organization is going in is clear.

Plan for Success

Be Positive In Your Planning

This is why writing the marketing plan is such a good idea.
If gives you a better way of keeping things organized and for you to track your progress. You can also track different methods of marketing easily. So if you are experimenting with different forms, you can see which ones are working for you.

If writing a plan from scratch seems a little daunting, get hold of some specialist software to help you get started.


Scott F. Geld is the Marketing Vice President for Marketing
Blaster, Inc. Feel free to contact him for questions about this article, by visiting:
http://www.MarketingBlaster.com

Researching the Industry

Before you can begin to market your product in any way, you need to do some research. Consider who your potential customers are and why they may want to purchase your item.
Pay particular attention to your opposition; by identifying the choices that your customers have to make you will be able to ensure that they choose you!

Despite the importance of knowing your market, you would be surprised by how overlooked this part of marketing can be. Investigations have shown that most companies fail to complete all of their intended research by as much as half.
The more research that you can complete the better your chances of marketing success.

Check Out the Competition

Your industry sector is defined by who your competitors are. Take some time to sit back and look at the opposition.
You can learn a lot about the way they work by looking at their marketing and promotions.

Particular attention should be given to the marketing techniques of your competitors. Learn from their mistakes and make sure that you do not make the same errors.

Know your Customer

By identifying who your competitors are, you can more readily determine who your potential customers are. This is a vital part of marketing; without this you will not know who your target audience is.

Observation is key to understanding your potential buyer.
Watch how people behave with your product, or similar products. Are they enjoying the experience or does it simply fulfil a purpose? Who is using your product, does it seem to attract similar types of people, or does it appeal to a wide range of individuals?

Having watche,d it is now time to ask some questions. There are many ways of getting answers. You could try the personal, one to one approach or a wider written survey. As well as asking about your product, consider asking about competitors - you will be surprised how much you will learn!

Follow these ideas to help you gain the necessary information from your research. Don't overlook this stage of your marketing. Lack of research can be a serious Hindrance to any marketing plan. It pays to get it right!


Scott Geld is the writer and owner of
Marketing
Blaster. a website dedicated to providing quality marketing info. For continued marketing info contact:
http://www.MarketingBlaster.com/contact.html

Forms of Advertising

Marketing is very important to any business or corporation.
It is the way that your potential customers get to know about you and your product. Customers are everywhere which is why you will find types of marketing everywhere.

Nobody can avoid advertising. Even if you are sitting at home, you see adverts on television or hear them on the radio, as well as by direct methods such as telephone calls and flyers. There really is no escaping advertising; at every opportunity businesses are out there making themselves known. As a company, you can learn a lot from watching others sell their goods.

TV

The TV is one of the most common methods of marketing. It is not affordable for everyone or every business. Commercial time on the top networks can be very expensive and depending on the time your commercial will run, it can be even more expensive. This is why the TV isn~t the right method for everyone.

Even if you choose not to use mass media, you can still do a lot of your research by watching others advertise.
Competitors may use television or radio, which will enable you to learn more about their product or service.

Poster Advertising

An equally popular form of advertisement is that of the large sign or billboard. This form of advertising has been a popular choice for many years and provides a cost effective way of displaying your product.

Most posters of this type are seen on highways. As most of the readers are also driving it is important that the information is very easy to read and take in. There is no time for complicated messages, so stick to snappy information that comes straight to the point. Aim to leave a lasting impression.

Direct Mail

Direct mail marketing is another very effective way of marketing your product or service. This is a great way to tell people about your business and adding coupons or discounts will bring people in. You are also offering them a way to read over your business and what you are offering. It instills faith in your company when you have an address and other information in your mail.

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Scott F. Geld

May 23, 2005 - 7:16PM

68.161.237.151

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--Ways to Gather Marketing Information on a Budget

--Ways to Gather Marketing Information on a Budget

If you have a company or business, you know how important marketing is. The best way to form a great marketing plan is to do research. But most companies don~t conduct the proper research. One reason why companies do not do thorough research is because of the time that it takes. Another reason is because of the expense.

Market research need not be expensive. There are many ways that you can get a great deal of information without breaking the bank. Whilst some of these methods will require more time, some are cheap as well as easy!

Some methods may even cost you nothing! By mixing several procedures that are all free, you can draw conclusions without spending a cent.

You can begin by comparing your methods to that of the competitors. Look at how they do things and what they might do differently than you. How can you improve upon your methods as compared to them? This is a great way to learn more about your approach and how you can improve it.

Then you should be sure to create a customer profile. Look at the people you are trying to market to and the people you think can use your product. Form a profile of the type of people that you think will benefit from your product. Then you can form a plan to target those people properly.

Get online! Many databases are available that have the information you are looking for readily available. You will find Government sites particularly useful. Many are free to use. Try using email to send out surveys, the response rate may be poor but the cost is low. How about going into internet chat rooms to canvass opinions from potential customers.

A more detailed way of conducting research includes giving someone your product as a trial to see how they feel about the item. By asking several questions and watching the individual using the item you can learn a lot. Many problems can be ironed out before your product even hits the market. All of these methods will help make sure that you do not waste any time or money when it comes to marketing your product.

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Scott F. Geld

May 31, 2005 - 7:36PM

68.161.237.151

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Improving Your Marketing

Scott F. Geld

Improving Your Marketing

No matter what you are doing, you can always do it better.
Every company knows just how complicated advertising can be. When you've got it right, it can be tempting to leave the plan well alone! However, to be fully effective, plans need to be able to be changed. Nothing stays still in the world of marketing.

Developing your plan is almost as important as the original planning. Being able to go back and change the things that are not working as well as you had hoped is one of the main things that will determine your success over time. Evaluate your plan critically and look at where you can make improvements on a regular basis, if you want to stay at the top of your field.

Questions that you need to ask yourself include: Do you stay up to date with market developments? Do you know what your competitors are doing? Do you react to these moves by changing your appearance to give a new, fresh look? By studying your market closely you can learn a huge amount.

You can improve your marketing by offering discounts and special offers to new customers. You should take time to offer discounts or pass out coupons or other things that can bring in new customers. Sometimes it~s also good to offer deals to existing customers to keep them happy and keep them coming back. These are all good marketing techniques.

Ease of use is a fundamental issue when it comes to choosing a product. Bearing this in mind, you should always be looking at ways to make your product more convenient for your customers.

Always look to expand your horizons. By concentrating on one type of customer, you may be missing other potential sales. If you change your marketing technique, you may appeal to a whole new market and increase your sales.

Never ignore customer comments, particularly the negative ones! By listening to these comments, you will encourage people to feel that you care, as well as learning how to improve your product.

If you keep these things in mind, you will be able to improve upon the marketing of your business from day to day and you will find yourself and your business more profitable.

masterpece di vendita is the webmaster and operator of Bravenet.jQuery(function(){ var emojiConvert = new EmojiConvertor(); emojiConvert.img_set = 'emojione'; emojiConvert.img_sets.emojione.sheet = 'https://apps.bravenet.com/css/sheets/sheet_emojione_64_indexed_128.png'; emojiConvert.allow_native = false; emojiConvert.use_sheet = true; emojiConvert.init_env(); Bravenet.jQuery('.bn-forum-threads-post-comment').each(function() { var replaced = emojiConvert.replace_colons(Bravenet.jQuery(this).html()); replaced = emojiConvert.replace_emoticons(Bravenet.jQuery(this).html()); Bravenet.jQuery(this).html(replaced); }); });

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Scott F. Geld

Jun 15, 2005 - 6:55PM

68.161.237.151

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Locating New Buyers

Scott F. Geld

Locating New Buyers

Learning about your potential customers is fundamental to any marketing plan. All business people know that marketing is fundamental to the number of sales that a company will make. Before you can start advertising, you need to know who you are targeting. Without this knowledge you will waste a lot of time and money.

Where do you start? It may seem like a daunting task, but with a bit of thought you can gather the information that you need relatively easily.

You need to decide who your target audience is and how you want to appeal to them. You might have a narrowed audience or you might have a product that can be marketed to a large group of people. If you have a product that appeals to the general public, then it can also be harder to market to them sometimes because you have to find a way to touch each and every one of them.

Keep your audience as small as possible. The aim of any advertising campaign is to make your customer feel that they need to buy your product immediately. This is very difficult to achieve if you are targeting a large number of people.

Identifying your target audience can be done relatively easily. Ask people to fill out questionnaires and surveys so that you can get an accurate idea of what people really think. You can also watch how competitors behave to get an idea of the best way to target your audience.

Make full use of your current customers to give you the information that you need to target new customers. Existing customers do, after all, have first-hand experience. Find out what appeals about your product to them and push this point to your new customers.

To really get to your potential customers, you need to think of the best ways to sell to your customers. Will you have salespeople sell it? Will you sell it in stores? Will you sell it online? Will you sell through word of mouth or door to door sales-workers?

Finding out how to reach your customers is very important.
Not only will it allow you to reach them but it also shows you how to market and what people might become customers.


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Scott F. Geld

Jul 12, 2005 - 9:25PM

68.161.237.151

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Why Television Marketing Works

Scott F. Geld
Why Television Marketing Works

Despite its higher price tag, television advertising still remains one of the most important methods for companies to market their products. Television advertising is more expensive during peak times and on popular channels.

The public are generally more receptive to advertisements when they are unwinding at home. They are not hurried and they can take their time to think about the product or service that you are offering. Many companies also choose to use a catchy theme or jingle that will stay in your head throughout the day.

By making the commercials interesting to watch or by having a catchy slogan you not only keep their attention, but it helps them to remember the advertisement, they may think of it during the day while working or when having a conversation with a friend..

Whoever writes the commercials need to have a very good background on the product they are trying to sell so they can make an impression that will last as long as possible.
They want a commercial that will suit the audience the product is intended for. For example a product like cookware may be targeted towards housewives, and would probable be viewed in the mornings. Toys for children of all ages would be shown in the afternoons when they would be getting home from school. This is when the TV programs are for them, all the cartoons and teen shows. Primetime reaches all types of people of all ages. This is why it is the most expensive time to advertise. You can advertise anything form clothing to lawnmowers, from jewelry to house wares, video games to automobiles and there will be a consumer out there just looking for that very product.

Despite the expense of television marketing, it remains one of the most popular methods because of its effectiveness. A television advert is much more capable of connecting with people and encouraging them to go out and buy your product than traditional methods. Television marketing is here to stay.

Herramitas Alizaci~n is the webmaster and operator of edu- edu-marketing,Inc.
edu-marketing which is the premier resource of information.For more information visit:
www.edu-marketing.com

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