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Desmond Mantor
IP: 68.161.237.151 Jul 10, 05 - 10:52 PM |
Use your stats to profit with pay per click advertising
Desmond Mantor Use your stats to profit with pay per click advertising You have registered your domain name and you now need a web hosting service. So what kind of hosting package do you need and what are the most important features? No matter which Hosting Company and package that you choose, statistical analysis is one of the features that must be included. There are literally 1000's of Web hosting companies and packages to choose from but a system to check your statistics should be a major consideration. The information provided by detailed statistics is vitally important in analyzing your Marketing Strategies. A visitor counter on your web site is not enough. You not only need to know the number of visitors but you need to know where they came from and at what point they left your web site to go somewhere else. If you have this detailed information about your visitors then you can plan your advertising more effectively. You will discover what is working with the web site and what needs to change. As you can see, web statistics are extremely important from a marketing viewpoint. Some useful statistics include: * Unique Visitors * Top Referrers * Top Exit Pages If you want to know precisely the number of people that visit your web site, then check the 'unique visitors' figure. This is the exact number of visitors without taking into consideration the repeat users. Top Referrers are simply the most common sources that referred people to your site. These include ISP Referrers, URL's, E-mail Referrers and Newsgroup Referrers. This information can be useful to understand from where your visitors are coming from. Your statistics should also show the top exit pages. These are the most common pages from which visitors have decided to leave your site and move on elsewhere. To determine why people are not staying on your web site, you will need to know the exact places of exit. Then you can adjust your web site accordingly to try and bring this figure down. You want to make sure your visitors are getting a chance to review your sales copy, and if they exit from there you may need to adjust your copy Ultimately it would be nice if your most common exit page was your "Thank You For Your Order" page! Other important statistics include: * Most Requested Pages * Least Requested Pages * Top Entry Pages (the most common pages where people entered your site) * Top Single Access Pages (the most common pages which people accessed, then left your site without visiting other pages) * Top Search Engines (most common search engines are sending your visitors) * Top Keywords (most common keywords people are entering into search engines to find your site) So how does all this information help your marketing strategies? Well, by studying your web stats you will be able to calculate precisely how much each visitor to your web site is worth. Then you can simply divide the number of unique visitors by the gross sales figure. Now you will have a precise amount that you know you can bid in Pay Per Click search engines without losing money! Desmond Mantor is the Marketing and Sales Manager for Have Traffic a company specializing in producing highly targeted website traffic for commercial websites. Please visit http://www.havetraffic.com for information about our revolutionary web site promotion service |
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Desmond Mantor
IP: 68.161.237.151 Aug 9th, 2005 - 8:05 PM |
Effective Ad Copy is CriticalDesmond Mantor
Desmond Mantor Effective Ad Copy is Critical Communication is the key to successful marketing whether it is traditional or not. It is a simple case of expressing the benefits of company products or services through advertising and convincing potential clients the superiority of your services over your competitors. It's the message that is conveyed through your ad copy that will determine who thinks about buying your products. Internet marketing has permitted advertisers to reach target markets and secure qualified leads faster and easier than any other type of marketing but the principal of strong and effective ad copy is still the same. Your copy must be even more compelling in the Internet marketing medium since the attention span of the potential client is less. So here are a few ideas that will help: Including a call to action may seem like a no-brainer but you might be surprised by the number of ads that do not do so. If your ad copy does not tell people to buy your services or at least fill out a simple questionnaire--guess what--they are not likely to do so! Do not take all the time to explain the benefits your company has to offer without telling the customer to take action and use your services. People are always looking for the better deal. This does not necessarily refer to price. It can be a better product, superior service, and yes, the best price. Your ad must tell customers that there is something unique and valuable about your company and what it has to offer. Essentially, you need a "hook". The fact about "hooks" is that they need not necessarily be related to the main product or service you are trying to sell. Many companies use the word "free" in their ads just to get people in the door. This is the whole point in offering free inspections for things like cars. All you need is to get the people in the door and then you have the opportunity to sell your true wares. In banner ads and email marketing, customers offered a discount for simply clicking on a link are more compelled to do so than when not offered some kind of incentive. Tying in some special price or added service to a time limit is also an effective means of motivating people to use your services. To succeed with your Internet marketing efforts, your ad must be extremely effective. It must say as much as possible in a concise way. The ad must immediately catch the attention of the customer within the headline. It's no use having a compelling offer at the bottom of the copy if the headline is weak. Also, there must be a call to action. If your copy expresses your unique selling position , has some kind of 'hook', and a call to action, it is likely to produce the results you are after. Finally,testing is the key to success. No-one gets it right the first time so don't be afraid to try new ideas. Test different headlines, adcopy and 'hooks' until you find one that produces the results you need -- more sales! Desmond Mantor is the Marketing and Sales Manager for Have Traffic a company specializing in traffic generation for for commercial websites. Please visit http://www.havetraffic.com for information about our revolutionary web site promotion service |
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Desmond Mantor
IP: 68.161.237.151 Dec 24th, 2005 - 10:45 PM |
Lead Generation Marketing Makes More Sense
Desmond Mantor When you are starting a new business, you don't have unlimited resources for advertising your product or service, unless you are a fast food chain or a car company with a million dollar advertising budget. And yet you would want the maximum number of people to know of your business so that at least some of them would buy the product or service you are offering. That is why the best option at your disposal is lead generation marketing. Now lead generation marketing is certainly nothing new. The traditional forms include: direct mail campaigns, purchasing space in a trade publication or show, or even outbound telemarketing. The whole point is to sift through the larger population and find those with an interest in your product or service. For instance, if you are selling some new diabetes treatment, you would set up a booth at a diabetes conference or purchase ad space in a publication dedicated to diabetes treatment. However, traditional lead generation advertising can still be quite costly and there are superior online methods available that will more efficiently utilize your advertising dollar. One form of online lead generation marketing is search engine marketing. With this method, you target a specific audience and hence don't waste precious resources reaching out to an entire population. Through a well designed website and optimized keyword content, you can be easily accessed online by people interested in your products or services. Although this marketing tool is Internet specific, it serves the same purpose of attracting an audience interested in what you have to offer. In comparison, a direct mailing campaign is an expensive affair. You have to consider the cost of postage, mailing materials and any expenses related to securing ad copy. On the other hand, you can achieve the same qualified leads as a direct marketing effort through e-mail marketing, and spend a fraction of the amount. The only expenses involved in it are the purchase of some simple and affordable software, but you can reach a far larger audience and secure a greater number of qualified leads. An e-mail marketing campaign is no different from a direct mailing campaign because both will actually reach a small percentage of the total population and produce leads. The only difference is in the cost. With the same amount of money you will be able to secure more of them ensuring more sales and profits. Lead generation advertising will continue to evolve into newer and more effective methods on the Internet. For all practical purposes, the more traditional methods are already fading from use as businesses realize the benefits of Internet marketing and the various tools available to them through this medium. Search engine and e-mail marketing are both viable means of securing qualified leads more efficiently and making you more money. Desmond Mantor is the Sales and Marketing Director of Have Traffic which offers highly qualified traffic for commercial websites. Have Traffic's unique system of pre-qualifying visitors has proven more effective than pay per click traffic. For more details please visit http://www.havetraffic.com |
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Desmond Mantor
IP: 68.161.237.151 Jan 13th, 2006 - 6:34 PM |
Types of Online Advertising
There is no doubt that in the present age and time businesses have to rely on online advertising to survive and thrive. Indeed, the rapid advancements in the field of communications are changing our lives in all respects. The traditional methods of advertising in the print media and direct mail campaigns are on their way out. They just cannot compete with the sheer reach of the Internet that penetrates into markets and converts them into potential customers. Nor can they match the versatility of this medium that offers so many advertising options to suit the needs of almost any business. The options available to online advertisers include: Ezine Advertising: Ezines are electronic magazines that can be downloaded at leisure. You can subscribe to them also, and target and track your audience from the comfort of your office or home. Ezine advertising is the most cost effective way of marketing on the Internet. Unlike traditional magazines, where you have no idea who reads your ads, you can study how effective your ad is and also know how useful the publication is in attracting customers to your business. Ezine advertising beats traditional printed magazines hands-down because they cannot provide the useful information you need to create the most effective ads. With ezines you can be sure to gain dollar for dollar as they are the most effective form of online advertising. Banner ads are not as widely used as they were when online advertising was first launched. Although there are more dynamic types of online advertising available today, banner ads can still draw in customers to your site. On average, banner ads have a response rate (not to be confused with conversion rate), of between 1 and 3 percent. Pay-Per-Click programs: Pay per click programs are the latest addition to online advertising. They allow you to target a specific audience and pay per visit to your site. There are many variations to it, such as search engine pay-per-click, pay-per-lead and the pay-per-sale programs. The basic principle is that you pay only for results. No wonder, they are more effective than traditional marketing formats. The Internet revolution is showing no signs of slowing down and online advertising will carry on growing and perfecting itself. Banner ads may not be as sought after as before but they are still effective. Ezine advertising has shown definite advantages over conventional print magazine advertising. The success of the relatively new 'pay-per-click' program is testament to the fact that online advertising is the most valuable and profitable means by which businesses can growth and maximize profits. Desmond Mantor is the Sales and Marketing Director of Have Traffic which offers highly qualified traffic for commercial websites. Have Traffic's unique system of pre-qualifying visitors has proven more effective than pay per click traffic. For more details please visit Traffic whichoffers highly qualified traffic for commercial websites.Have Traffic's unique system of pre-qualifying visitorshas proven more effective than pay per click traffic.For more details please visit http://www.havetraffic.com |
Paul
IP: 200.122.46.207 Apr 3rd, 2006 - 3:56 PM |
A very Interesting Traffic Generator
I believe that it is worth it http://mytrafficblaster.com/clickthru.pl?id=polino Best Regards, Paul |
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