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Todd Kenovas
IP: 68.161.237.151 Aug 3, 05 - 6:19 PM |
Increase Sales With Minor Changes
Todd Kenovas Increase Sales With Minor Changes Every business wants more sales, and sometimes a small change to tactics, techniques or ad copy is all that's required to see a significant boost. Here are ten ways to make a beneficial change. Pick one or more. 1. Reward visitors to your web site with discounts or gifts. This helps to create good will that can spread virally if the information you provide is passed on to others. Be sure to make the gift useful so it will be appreciated. 2. Test, test, test. Eliminate problems and limit refunds before rolling out a product through judicious testing with customers, colleagues or web site visitors. You might offer a free gift in exchange for feedback, along with use of the product. 3. Utilize limited quantities, deadlines and bonuses to boost the value of your product. Give customers ample reasons to click the "buy" button now rather than ruminate over a decision. 4. Ensure that you know and can clearly explain your USP -- unique selling proposition. You must show why your product is different from what the competition offers. Remember, price is only one factor in purchasing decisions. Uniqueness and perceived value are critical selling features. 5. Take a product aimed at a large market and focus on smaller niches. If you're selling an accounting program, for example, tailor it and your ad copy for market segments like medical, real estate and restaurants. 6. Spice up your ad copy with a surprise bonus and it could be a sales clincher. If you then over deliver by giving two bonuses, you create a satisfied customer who may buy from you again as well as recommend you to others. 7. By combining your product with others that you own or acquire, you can create an entirely new package that will sell in limited quantities or for a limited time. Urgency and uniqueness create a terrific sales tandem. 8. Expand the scope of your web site to meet more visitor needs. If you are offering a service, why not make relevant books or courses available as well? 9. Boost your credibility by offering free ad spots to a select group of corporations that can burnish your credibility by their presence on your web site. 10. Create emotional impact in your ad copy through vivid language that helps the reader to see how the product will meet their needs and change their lives. Project their lives a year or two into the future, explaining what has happened through the use of your product. Imagery that grabs readers and makes them see the product in action is a powerful sales booster. Todd Kenovas is Marketing Manager for Webways Media the pay-per-click advertising option. See http://www.webwaysmedia.com for more information. |
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Todd Kenovas
IP: 68.161.237.151 Aug 13th, 2005 - 5:15 PM |
Boost Your Marketing with Bonuses
Todd Kenovas ---- Boost Your Marketing with Bonuses Giving bonuses has become an important part of the online marketer's arsenal for a fundamental reason: they get results. Because there are many ways to integrate bonuses into your promotion strategy, limiting yourself to a couple could be hurting your bottom line. Consider these dozen ways (plus two extras at no cost!) to use bonuses for more productive marketing: 1. To increase web site traffic, give regular time-limited bonuses. You could also make a game of it by connecting two or more bonues together. Ensure that part one is not quite so useful without the rest of the series. 2. Provide a bonus coupon to anyone who buys your product. It can be a discount on a second purchase of your product or one you can offer through a joint venture. 3. Exchange discount coupons with other marketers to be used as announced or surprise bonuses. 4. Offer one of your branded products to other businesses in the same target market to use as a bonus. The other businesses get a free add on of value and you gain the gratis advertising. 5. Create a series of reports connected to your prime sales items and offer them for free to others to use as bonuses. 6. Give bonuses to attract and maintain ezine subscribers or to grow forum membership. 7. Barter products with other marketers so you can provide bonuses that exceed the value of your own product. 8. Declare the dollar value of your bonus, whether it be in your ad copy or in your offers to visitors or customers. 9. If you are promoting merchandise that will be shipped, include a downloadable bonus to give customers a quick reward for buying. 10. Lacking in bonus items? Here are some ideas. You could develop some by excerpting from your ebooks, or you might offer 30 minutes of consultation for a limited time. Or you could build a members only section filled with goodies, then offer it as a bonus to customers. 11. Be kind to your most valued purchasers. Give purchasers of a costly item a powerful unlisted bonus. The bonus could lessen the impact of the big expenditure, enhance the value for your product and trim refund demands. And don't overlook the veteran buyers. Their loyalty is invaluable and ought to be rewarded. 12. Create urgency by offering bonuses for a limited time. You can do this with products, services and ezine subscriptions. 13. Because everyone enjoys a surprise, employ this emotional grabber in two ways. Mention a surprise bonus in your ad copy to help encourage sales. But also send a bonus that wasn't stated to heighten customer satisfaction and produce additional purchases. 14. Join with other marketers to pool products and create a powerful, exclusive bonus package. Each of you can then use it to sell costly products. Author Todd Kenovas is Marketing Manager for Webways Media, the advertising resource for online marketers. See http://www.webwaysmedia.com for more information. |
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