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Mark Vandorone
IP: 68.161.237.151 Aug 21, 05 - 6:44 PM |
The Rise of RSS and the Blog in Marketing
Mark Vandorone The Rise of RSS and the Blog in Marketing Email marketing is harder than ever - it is not unusual for the Internet Service Provider to block such campaigns so the mails are sent back as trash without ever being seen by the target reader. It is just one of the new restrictions that makes the marketing job tougher. But the right reaction to this is to come up with ideas that make use of cutting edge technologies. The Blog and the RSS feed for selling product ideas are great examples of how this can be done. The Blog is an online diary (the word is a contraction of Web Log). The writer and guests make observations on the theme of the Blog. The big advantage of a Blog is that it is easy to use - unlike a web page the Blog needs no knowledge of hypertext markup or any other web language. In short it makes web publishing very straightforward. Any internet browser can be used to read the Blog. Another option is to receive the blog on an RSS reader. RSS means Relatively Simple Syndication and is a current technology that allows translation of web pages or Blogs into a format that can be fed to a desktop reader. These feeds operate via a defined URL and the user opts in to receive the content directly. A quick internet search will reveal plenty of RSS reader choices, all easily downloaded. Some are free and allow allow their users to opt into the blogs they would like to read. Those web sites with plenty of content often use the Blog and RSS so their subscribers are kept up to the minute with info, headline news and articles. If you subscribe via RSS then the info comes to you - no more tedious visits to multiple web sites, just switch on the RSS reader. Because the end user has asked for the feed in the first place, this kind of information is known as Pull Technology. In contrast e-mail marketing campaigns and the like are Push Technology - pushing unasked for content towards readers. Marketers are becoming more creative in their use of Blogging and RSS feeds to help boost profits. These new techniques provide many opportunities for exploitation by business. For example, RSS and Blogs are being used to send marketing messages without the hassle of email. RSS offers endless potential to the savvy Internet marketing community. Cleverly written Blogs are relatively easy to maintain. Pages can be created that contain enough information about a product or a service to soft sell it. They avoid the 'hard sell' by inviting readers to pull information to their desktops, thereby creating a brilliant marketing opportunity. This has the potential to be used by every website endorsed product or service. Mark Vandorone is the founder and chief executive of Five Marketing, a quality provider of highly targeted traffic for your online marketing campaigns. For more information go to http://www.fivemarketing.com |
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