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Phoebe Manti
IP: 68.161.237.151 Oct 8, 05 - 11:59 PM |
Folders To Advertise Your Company
Phoebe Manti Folders To Advertise Your Company These days, say 'Folder' and most people will think that you mean somewhere to store all your files electronically on the computer. However, before the age of computers folder meant only a container for key documents that was made of card, plastic, leather or just paper. Today these commonplace things are largely forgotten, however they do represent a good opportunity for marketing. Here is an example - say you are hosting a conference or large meeting, what do you think the guests are going to do with the papers and cards that form the basis of the meeting? On one hand they could use a simple, uninspiring but cheap foolscap pouch that you bought in boxes of 500 at a discount store... On the other hand you could furnish your delegates with a customized wallet, smartly printed with your company or product name and a message. This option can be a well priced route to getting your message right at the front of everyone's thoughts both during the conference and for a long while afterwards. When it comes to customizing there is a mountain of choice, starting with a subtle company name, but going much further. Getting a stylish and personal product at a palatable price is one of the great advantages of the world wide web of commerce. Printers realize that you can order from almost anywhere and they have to fight hard for your business. Of course this impacts on prices, bringing them down, but it also has led to more and more products that are tailored to the individual's needs. When it comes to printing, the online companies generally offer the great addition of interactive design. You do it all online, making selections from a set of possible basic designs and then inserting the words you want. Finally, should you want to, you electronically send the printer any company emblem or a snapshot to complete your folder If you want to make the most of the marketing chance offered by giving out folders at conferences or with any information you choose to give away, then you should look to get a decent quality product. A flimsy bit of card that is folded into shape will probably not last the day. Instead you could find a well made plastic folder, or even one of those made with plastic backed fabric. They will cost a bit more, but you will find that they are used for a long time, and this means increased exposure for your message. Though Internet services often offer most flexibility and the best prices, you will probably want to see some samples before you commit to a large order. This is usually quite easily arranged. The great thing about online printers is that they are just the front end of a real business - there is nothing virtual about printing ten boxes of folders! This means that you can almost always find a telephone number that allows you to dial up and speak to a salesman who can send out samples and offer some advice. In this way you will leave clients and attendees at your events with a tangible reminder of what you are offering. Copyright 2005 Phoebe Manti. All rights reserved. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Phoebe Manti is the creator of Folder Up where you'll find an easy guide for all your folder requirements on the Internet. For further details please visit her archive of articles: http://www.folderup.com/articles/ |
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