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Desmond Mantor
IP: 70.107.253.21 Aug 13, 06 - 4:59 AM |
Benefits of Online Advertising
Desmond Mantor Benefits of Online Advertising Of late, online advertising has become a very powerful and cost-effective tool to get more traffic to your web site. It provides much more exposure to your products and services than other forms of online advertising. If you have an exclusively online business through your own web site, online advertising becomes critical to your success because it can substantially increase traffic to your web site. Online advertising companies sell these online advertisements, which are available as pop-up ads, banner ads, etc. Online advertising has become very important with the number of web sites offering the same services as yours increasing everyday. Online advertising offers quality exposure to your web site. Some of the more effective online advertising tools are Search Engine Optimisation, email marketing, articles, pay per click campaigns, classified ads, viral marketing etc., Some of the highly popular online advertising techniques are given below: Pay Per Click In PPC advertising the operator places your website at a specified place. When you purchase an advertising slot, it gives you more realistic and relevant results. One of the very effective programs is Google Adwords. Your text ad is displayed on most popular search engines to ensure regular high volume traffic to your site. You also get the flexibility of choosing the right keywords, google provides lot of help on this. Every time an online user searches for a keyword you have chosen, your ad will be displayed. You can chose what you want to pay per click. Your overall budget depends on the number of times your ad is displayed and the position of your ad. If you chose the right combination you can have a very effective campaign. Pay for Inclusion Major search engines charge a fee for including your site on their database. It is the same as listing your business in your local yellow pages. Fees differ from company to company, you have options of monthly, yearly fees and automatic / manual renewals too. Google, Altavista, AskJeeves, Lycos etc are some of the major search engines available. Yahoo! offers this kind of inclusion for a certain fee. However, in case your web site is not properly optimized, the SE might not index it. It will be listed somewhere within the database though not in your desired category. Optimization of your web site to match the search engine requirements is very critical for getting indexed properly. The singular benefit of pay for inclusion is that it gives you qualified traffic and hence offers better results. Irrespective of other forms of advertising that you may undertake for your web site you also need to focus clearly on search engine optimisation. Since SEO offers the benefit of higher ranking on search engines you will get more good quality traffic to your web site which is the main target of your online advertising efforts. Desmond Mantor is the Director of Marketing for Have Traffic a company specializing in delivering highly targeted traffic for commercial web sites, proven to convert to sales at higher rates in comparison to regular major pay per click sources. Please visit http://www.havetraffic.com for further details |
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