Tina Valiedi
VP Marketing
tvaliedi@mpstrategiesfirm.com

MPStrategies Firm
Division of Marketplace Strategies Inc.
16205 Chatfield Avenue
Cleveland, OH 44111

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Top Ten Reason To Market Your Business Online

The Internet. The great leveling medium that makes a small
business nearly as accessible as TheBigCorporation.com.
But many businesses throw up a site without much thought
about the potential impact it can have their business.

Why should you have a web site? Why should your business be
online?

These 10 reason will give you something to think ...

1. Greater Marketplace Expansion
Boundaries are nonexistent and less restrictive. Making it
easier to reach new customer markets both globally and
locally.

2. The Internet Is A Great Market Research Tool
Analyze competitors' web sites. Find data and analysis
material for new markets. Receive customer feedback.
Possibilities are endless.

3. Release Time Sensitive Materials Faster
You can make information available anytime you want. Make
changes on your web site instantly. Something you can't do
with printed materials. You can send last minute sales
announcements to your customers.

4. Make Information More Easily Available To Customers And
Visitors. You can post your hours of availability. Put your
brochures, catalogs etc. online. You can include a
Frequently Asked Questions section. The Internet gives you
the ability to add sound and/or video to your site.

5. Ability To Conduct Business 24 Hours
Your web site works 24 hours a day, seven days a week
advertising your business.

6. Test New Services And Products
Since you can reach markets faster and quicker, you can
test new idea, try a marketing campaign before rolling it
out. You can know where to position your product or service
in the marketplace.

7. Extremely Cost Effective
It costs practically nothing to put a web site online.
Putting brochures, newsletters, and catalogs online saves a
fortune in printing and mailing cost. News Releases and
media can be distributed over the Internet quicker and
cheaper. You decrease administrative cost through online
automation. Lower telecommunication cost.

8. Make Connections
It's not what you know but who you know that opens business
doors. Networking online is more time effective than
meeting face-to-face. Online you can meet prospects and
business colleagues anytime of the day or night. You can
quickly build your reputation and credibility all from the
comfort of your home .

9. Your Customers Are Online
Consumers are getting online in record numbers and it
increases every year. Online retail sales will grow by
almost 25% this year, according to Forrester Research.
Keep this in mind... people use the Internet to research
their buying decisions.

10. Your Competitors Is Online
The best reason of all to market online! Forget the "I'm a
local business" mentality. I guarantee no matter what your
business, one of your competitors is successfully using the
Internet to market their business. Over 40 million people
used the Internet last year looking for local information.

The Internet is not going away. How much potential
business are you losing by ignoring this powerful marketing
tool?

Tina Valiedi is Marketing VP for MPStrategies Firm,a
company whose breakthrough service unleashes the power of
the intenret to drive hidden potential clients to your
site. For more marketing how to information visit:
http://www.mpstrategiesfirm.com

Tina Valiedi
VP Marketing
tvaliedi@mpstrategiesfirm.com

MPStrategies Firm
http://www.mpstrategiesfirm.com
Division of Marketplace Strategies Inc.
16205 Chatfield Avenue
Cleveland, OH 44111

Using Contextual Marketing

When ever someone mentions the term Search Engine Marketing
(SEM) two words automatically come to mind - Volume and Exposure. These are things that all businesses need to create an ongoing stream of income.

Search Engine Marketing allows your business to expose itself to hundreds, even thousands of potential customers for less than it would cost to do so via traditional print media like newspapers or and direct mail letters. This is great for smaller business owners who have much smaller marketing budgets than the bigger companies.

The basics of SEM remain simple. Build a site. Optimize it around the topic keywords and phrases people use to search for your information. The better the optimization, the higher your placement results. The internet works 24-7 advertising your products and services. You can wait weeks even months for the search engine to index your site. Plus there is no guarantee your site will show in a top 30 spot.
A position needed if you want ongoing sales from your site.

Pay-Per-Click (PPC) Search Engine Marketing eliminates this waiting for search engine indexing and automatically secures your placing in the top search results positions when people do a search for your keywords. All you need to do is bid on the keywords you want referenced. The higher the amount that you bid, the higher your placing will be in the results. With PPC you only pay for results when someone clicks on your add in the placings.

With PPC you are able to build your opt-in list fast, test out marketing campaigns, and reach potential customers with greater efficiency. But you need to remain ahead of your competitors so you can be paying up to $5 or more per click.

Both SEM and PPC, are quite similar. They both drive an increase in targeted traffic to your web site. There is time for a learning curve so that you can work out how to optimize your content to achieve higher places. As you work out which words work better, you can then tweak them on an ongoing basis. This can be time consuming.

Contextual marketing, is the latest method of marketing. It has the same effect as SEM and PPC but is much simpler to use, especially for business owners new to internet marketing.

The potential of contextual marketing is staggering and takes the best of both SEM and PPC to greater levels. Your ad appears within the web page content instead of appearing on the side or top sections of search engines.

People who click on your site have pre-qualified themselves because they looked up the keywords you had optimized. This will make it far easier to transform them from an enquiry into a potential sale. This translates into increased sales conversion rate and an increase in your profits.

If you need an effective way to find new customers then contextual marketing is probably your best option. Try it and compare the results - you might a bit surprised.

Tina Valiedi is the Chief Editor for MP Strategies Firm, a company whose breakthrough service unleashes the power of the internet to drive hidden potential clients to your site. For more marketing how to information visit:
http://www.mpstrategiesfirm.com