About Search Engine Optimization - Ranking - Placement
Placement Ranking Submission Optimization Postioning Resources Tips & Tools
Scott F. Geld Scott F. Geld
Locating New Buyers
Learning about your potential customers is fundamental to any marketing plan. All business people know that marketing is fundamental to the number of sales that a company will make. Before you can start advertising, you need to know who you are targeting. Without this knowledge you will waste a lot of time and money.
Where do you start? It may seem like a daunting task, but with a bit of thought you can gather the information that you need relatively easily.
You need to decide who your target audience is and how you want to appeal to them. You might have a narrowed audience or you might have a product that can be marketed to a large group of people. If you have a product that appeals to the general public, then it can also be harder to market to them sometimes because you have to find a way to touch each and every one of them.
Keep your audience as small as possible. The aim of any advertising campaign is to make your customer feel that they need to buy your product immediately. This is very difficult to achieve if you are targeting a large number of people.
Identifying your target audience can be done relatively easily. Ask people to fill out questionnaires and surveys so that you can get an accurate idea of what people really think. You can also watch how competitors behave to get an idea of the best way to target your audience.
Make full use of your current customers to give you the information that you need to target new customers. Existing customers do, after all, have first-hand experience. Find out what appeals about your product to them and push this point to your new customers.
To really get to your potential customers, you need to think of the best ways to sell to your customers. Will you have salespeople sell it? Will you sell it in stores? Will you sell it online? Will you sell through word of mouth or door to door sales-workers?
Finding out how to reach your customers is very important.
Not only will it allow you to reach them but it also shows you how to market and what people might become customers.
Mrktin Phantasie is the owner and operator of
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Why Television Marketing Works
Despite its higher price tag, television advertising still remains one of the most important methods for companies to market their products. Television advertising is more expensive during peak times and on popular channels.
The public are generally more receptive to advertisements when they are unwinding at home. They are not hurried and they can take their time to think about the product or service that you are offering. Many companies also choose to use a catchy theme or jingle that will stay in your head throughout the day.
By making the commercials interesting to watch or by having a catchy slogan you not only keep their attention, but it helps them to remember the advertisement, they may think of it during the day while working or when having a conversation with a friend..
Whoever writes the commercials need to have a very good background on the product they are trying to sell so they can make an impression that will last as long as possible.
They want a commercial that will suit the audience the product is intended for. For example a product like cookware may be targeted towards housewives, and would probable be viewed in the mornings. Toys for children of all ages would be shown in the afternoons when they would be getting home from school. This is when the TV programs are for them, all the cartoons and teen shows. Primetime reaches all types of people of all ages. This is why it is the most expensive time to advertise. You can advertise anything form clothing to lawnmowers, from jewelry to house wares, video games to automobiles and there will be a consumer out there just looking for that very product.
Despite the expense of television marketing, it remains one of the most popular methods because of its effectiveness. A television advert is much more capable of connecting with people and encouraging them to go out and buy your product than traditional methods. Television marketing is here to stay.
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