Despite its higher price tag, television advertising still remains one of the most important methods for companies to market their products. Television advertising is more expensive during peak times and on popular channels.
The public are generally more receptive to advertisements when they are unwinding at home. They are not hurried and they can take their time to think about the product or service that you are offering. Many companies also choose to use a catchy theme or jingle that will stay in your head throughout the day.
By making the commercials interesting to watch or by having a catchy slogan you not only keep their attention, but it helps them to remember the advertisement, they may think of it during the day while working or when having a conversation with a friend..
Whoever writes the commercials need to have a very good background on the product they are trying to sell so they can make an impression that will last as long as possible.
They want a commercial that will suit the audience the product is intended for. For example a product like cookware may be targeted towards housewives, and would probable be viewed in the mornings. Toys for children of all ages would be shown in the afternoons when they would be getting home from school. This is when the TV programs are for them, all the cartoons and teen shows. Primetime reaches all types of people of all ages. This is why it is the most expensive time to advertise. You can advertise anything form clothing to lawnmowers, from jewelry to house wares, video games to automobiles and there will be a consumer out there just looking for that very product.
Despite the expense of television marketing, it remains one of the most popular methods because of its effectiveness. A television advert is much more capable of connecting with people and encouraging them to go out and buy your product than traditional methods. Television marketing is here to stay.
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