These days, say 'Folder' and most people will think that
you mean somewhere to store all your files electronically
on the computer. However, before the age of computers
folder meant only a container for key documents that was
made of card, plastic, leather or just paper. Today these
commonplace things are largely forgotten, however they do
represent a good opportunity for marketing.
Here is an example - say you are hosting a conference or
large meeting, what do you think the guests are going to do
with the papers and cards that form the basis of the
meeting? On one hand they could use a simple, uninspiring
but cheap foolscap pouch that you bought in boxes of 500 at
a discount store... On the other hand you could furnish
your delegates with a customized wallet, smartly printed
with your company or product name and a message. This
option can be a well priced route to getting your message
right at the front of everyone's thoughts both during the
conference and for a long while afterwards.
When it comes to customizing there is a mountain of choice,
starting with a subtle company name, but going much
further. Getting a stylish and personal product at a
palatable price is one of the great advantages of the world
wide web of commerce. Printers realize that you can order
from almost anywhere and they have to fight hard for your
business. Of course this impacts on prices, bringing them
down, but it also has led to more and more products that
are tailored to the individual's needs.
When it comes to printing, the online companies generally
offer the great addition of interactive design. You do it
all online, making selections from a set of possible basic
designs and then inserting the words you want. Finally,
should you want to, you electronically send the printer any
company emblem or a snapshot to complete your folder
If you want to make the most of the marketing chance
offered by giving out folders at conferences or with any
information you choose to give away, then you should look
to get a decent quality product. A flimsy bit of card that
is folded into shape will probably not last the day.
Instead you could find a well made plastic folder, or even
one of those made with plastic backed fabric. They will
cost a bit more, but you will find that they are used for a
long time, and this means increased exposure for your
message.
Though Internet services often offer most flexibility and
the best prices, you will probably want to see some samples
before you commit to a large order. This is usually quite
easily arranged. The great thing about online printers is
that they are just the front end of a real business - there
is nothing virtual about printing ten boxes of folders!
This means that you can almost always find a telephone
number that allows you to dial up and speak to a salesman
who can send out samples and offer some advice. In this
way you will leave clients and attendees at your events
with a tangible reminder of what you are offering.
Copyright 2005 Phoebe Manti. All rights reserved.
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Phoebe Manti is the creator of Folder Up
where you'll find an easy guide for all your folder
requirements on the Internet. For further details please
visit her archive of articles:
http://www.folderup.com/articles/
